THE BUSINESS JOURNALS

ART DIRECTION | BRAND VIDEO | YOUTUBE ADS

American City Business Journals, also known as The Business Journals is the largest publisher of metropolitan business newsweeklies in the United States, with more than 40 business publications across the country reaching more than 3.6 million readers each week. The company is owned by Advance Publications, who also owns Condé Nast publications, such as Vogue, GQ, Vanity Fair & Architectural Digest.

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To make the brand more personable, the project was tackled by answering the questions  “Who are we?” and “Who are we not?”.