ULTA

RE-BRANDING | PACKAGING DESIGN | SYSTEM DEVELOPMENT

ULTA is the largest beauty retailer in the United States and the beauty destination for cosmetics, fragrance, skin, hair care products and salon services.

 

The logo captures the essence a beauty retailer brand should embody. The elements are feminine and strong, as well as soft. Drawing the viewer’s eye through the primary circular shape of the logo, the design refers to the elegant lines often associated with feminine beauty.

 

Whether it is online or in-store, the nebula scene influencing this campaign includes
blissfully endless beauty.

Custom Color Palette
Current Logo
New Logo