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COMMERCIAL PRINTING | VISUAL PROMOTION | COPYWRITING

 

A collaborative project, this book and poster promotes the UNC Charlotte Graphic Design Department to high school seniors who are trying to figure out what to do with their college career.  I wrote the content of the book, with the help of the group’s collaborative input.

 

The final text was edited by our professor. Written in an informal voice, it explains to prospective freshmen what graphic design means and what kind of career opportunities it offers. Photography, quotes and text done by UNC Charlotte alumni.

 

Project contributions: color palette, layout design, poster design, type choice, copywriting.