AMELIE NON-TRADITIONAL BOOK

BRANDING | PACKAGING | EXPERIMENTAL TYPOGRAPHY

This work based on the French film Amelie from Montmartre removes the traditional book format and opens up readers to a different experience. The challenge within each book is evident once you choose one from the tin box. By folding and unfolding the origami books, users interact with the pieces that comprise the whole package. Type is used in an experimental way in order to convey the personality of a particular character from the movie within each of the little books.